Case Study: Rackspace

We’d done a few little projects for Rackspace by the time they approached us with the idea of a doing a character animation piece. They wanted a high-concept video to help explain “The Cloud” in a way that anyone could understand. They also wanted to let the world know that they created OpenStack, which basically open-sourced their cloud computing platform.

We came up several written treatments, and in the end they chose our favorite–a fully 3D animated short film with a children’s book style narration. We worked closely with the Rackspace team on script and character design. When it finally came time to animate everyone on both sides had a lot of fun watching the characters come to life.

The “One Proud Dad” video and the companion children’s book won several industry awards and remains one of our favorite projects to date.