Deschutes Brewery “Hop Trip”

This film follows the fresh hops that go into Deschutes’ annual Hop Trip pale ale — from field to kettle — and is part of a series of VR / 360 films we created for Deschutes Brewery.

When we opened an Impossible Engine office in Bend, OR, we found ourselves in the same town as some of the best breweries in America, and Deschutes Brewery was at the top of that list. Many Deschutes’ customers don’t realize that the beers they love are named after real places in Central Oregon. Using emerging VR / 360 technology we transport Deschutes’ customers from all over the world to the locations depicted on their beer labels.

Delivered as a fully immersive Oculus Rift app for use in Deschutes Brewery’s tasting rooms and as 360 video available through their regular social media channels.

ClientDeschutes BreweryServicesLive Action, VR/360