We worked with ADP’s agency, Keiler, to produce this 3D animation short. The concept involved driving a car on a crumpled paper map as it unfolds to illustrate the concept of “a roadmap to retirement with fewer wrinkles.”
Keiler had already put a lot of work into the script and storyboards by the time we got involved, but were looking for a creative partner with the technical chops to help realize their vision. Uncrumpling 3D paper presents an interesting set of challenges, especially when you need to drive a car on it.
After a little R&D we developed several methods for creating the crumpled paper assets. One of the coolest parts of this project was hooking the 3D car up to a PlayStation controller and driving it in real-time in our 3D software over the terrain. The end result was a physically accurate car simulation that responded to external forces like a real car (braking, acceleration, terrain). We took turns in the office trying to get the smoothest drive through the unfolding paper landscape.
Client ideas brought to life
Impossible Engine did an awesome job for us visualizing this wrinkly, crumply world unfolding ,” said Michael Feinberg , Keiler Creative Director. “It’s playful. There’s a lot to look at and it’s a bit surreal. A nice change for what is normally a dry and boring tool used to sell retirement services.”
This video became an award winner for Keiler and 3D World magazine interviewed us for a full spread feature about the challenges of the project.