Rackspace One Proud Dad

How do you explain “The Cloud” in a simple and entertaining way? Cloud computing giant Rackspace came to us to help them answer that question.

The Task

We came up with several script treatments, and in the end they chose our favorite – a 3D animated short film with a children’s book style narration.


A carefully crafted script, thoughtful narration, and film-score quality music combine to create this truly memorable short film.


The “One Proud Dad” video and the companion children’s book we printed won several industry awards and remains one of our favorite projects to date.