We were honored to participate in the rebranding of the annual VMware “VMworld” conference into VMware “EXPLORE.”

We worked closely with the talented folks in the VMware Creative services department to develop a visual style for the rebranding / renaming of VMworld to VMware Explore.

Initial Concept

We’re all familiar with the magic of picking up a pair of binoculars – whether it’s to identify a bird or scope a mountain top – they give us the power to explore the unreachable.

Color & Design

Using the VMware color palette and drawing inspiration from their brand illustrations, we created a design that aligns to the values of VMware while still being new and surprising.

Final Look & Feel

The VMware designers expanded upon our work to create the look and feel of the entire event. We worked closely with their team to bring everything to life with animation.


First up was a short sizzle video that announced the re-branding of the event as “VMware EXPLORE.”


For the launch, we designed and animated a longer piece previewing the high-level topics at the conference and enticing viewers to attend.