VMware “Smarter Way To Cloud” TV

We extended VMware’s “Smarter Way To Cloud” print campaign to video on Connected TV and social channels.

We produced six unique videos for this campaign, working with a composer on some great custom music to help bring these to life.

Distributed Workforce :15

Hybrid Workforce :30

For all of the spots we created fifteen second cutdown versions and reformatted as necessary for CTV and social media placements giving the media team plenty of options to work with.

Cloud Message :30

Cloud Native :30

The videos performed extremely well with the CTV campaign seeing a VCR (Video Completion Rate) of 97.88%, way outperforming the benchmark of 70%.