Austin agency SicolaMartin asked us to produce this super-secret video announcing their name change to Y&R Austin.
Old is New
Their Creative Director wanted something related to music since Austin is a music town. And also to communicate they they were using parts of something old to build something totally new.
So we shot some great macro footage in an Austin recording studio and then learned how to hack a garage sale oscilloscope… with soundwaves! We’re really happy with how this one turned out and so were they.