Process Overview

Below is a brief overview of the process we go through for a typical video project.

  • Client reaches out about video need.
  • IE sends DISCOVERY doc where Client outlines parameters for video – length, general content covered, delivery date, etc.
  • IE creates SoW and sends to Client for approval
  • Client sends any decks, messaging, white papers, etc. applicable for video
  • KICKOFF call and IE and Client real time review of CREATIVE BRIEF
  • IE finishes CREATIVE BRIEF – sends to Client for edits and approval
  • IE CREATES 3 – 5 CONCEPTS for REVIEW
  • Client reviews and provides feedback for CONCEPTS
  • IE revises chosen CONCEPTS for R2
  • Client reviews and provides feedback for CONCEPTS R2
  • R3/Final Tweaks – LOCK CONCEPT
  • IE creates CONTENT OUTLINE TEMPLATE, inputting appropriate content from messaging, decks, Client collateral
  • Client reviews CONTENT OUTLINE, edits and sends back final version
  • IE creates SCRIPT R1
  • Client reviews and provides feedback for SCRIPT R1
  • IE creates SCRIPT R2
  • Client reviews and provides feedback for SCRIPT R2
  • R3/Final Tweaks – LOCK SCRIPT
  • IE creates STORYBOARDS R1
  • Client reviews and provides feedback for STORYBOARDS R1
  • IE creates STORYBOARDS R2
  • Client reviews and provides feedback for STORYBOARDS R2
  • R3/Final Tweaks – LOCK STORYBOARD
  • Client provides direction for VO and music
  • IE casts for VO talent and performs music search
  • IE creates ANIMATION R1 – provides with VO and MUSIC OPTIONS
  • Client reviews and provides feedback for ANIMATION R1, VO and MUSIC options
  • IE creates ANIMATION R2 – choosing VO and MUSIC track
  • Client reviews and provides feedback for ANIMATION R2
  • R3/Final Tweaks – LOCK ANIMATION
  • FINAL DELIVERY